LeadVantage: Understanding Customer Experience with AI

FADA Associate Member Sponsored Content

The car-buying experience is a crucial factor for dealerships in today’s competitive landscape. However, evaluating and refining this experience can be challenging, as dealerships traditionally
convert less than 8% of their internet leads. This is where AI-powered tools come in.

What is AI-powered Mystery Shopping?
Traditional mystery shopping involves sending people to dealerships to pose as potential customers. AI-powered solutions take a different approach. They leverage AI to simulate real-world customer interactions across various communication channels, such as phone calls, text messages, and emails. This allows dealerships to gain insights into their customer experience from a potential buyer’s perspective and identify gaps in their sales process while highlighting strengths and weaknesses.

Benefits of AI-powered Mystery Shopping

  • Detailed Insights: Unlike a single mystery shopper visit, AI simulations can assess performance across multiple interactions, providing a more comprehensive picture of customer experience.
  • Focus on Specific Areas: AI-powered solutions go beyond just reporting results. It can identify areas for improvement, such as response times for sales inquiries across different channels. This data helps dealerships pinpoint potential bottlenecks in their communication processes.
  • Multi-Channel Analysis: The AI simulations consider phone calls, texts, and emails, ensuring a complete understanding of how customers interact with the dealership, regardless of their preferred communication method.

Data-Driven Approach to Improvement

AI-powered solutions provide ongoing data over time. This allows dealerships to:

  • Track Progress: Monitor improvements based on previous insights, such as short-term response time.
  • Measure Impact: Evaluate the effectiveness of changes implemented to improve customer experience.
  • Benchmark Performance: Gain insights into how other dealerships perform, allowing for comparison and identifying areas for competitive advantage.

Overall, AI-powered mystery shopping offers dealerships a valuable tool for gaining data-driven insights into their customer experience. This can lead to improved communication,
responsiveness, and increased customer satisfaction.

If you’re looking for a comprehensive solution to optimize your dealership’s sales process and gain an edge in the competitive market, look no further than LeadVantage Analyze. Let LeadVantage Analyze become your edge for success!

Contact:

Ken Kaplan, VP of Strategic Partnerships